Norwegian Social Engineering

From Wired, in an article about recycling:

And what social engineering? Customers might decide, Eh, who cares about the 20 cents, and throw their bottles away. So Infinitum runs playfully encouraging ads. One shows a tennis player in a locker room hurling a bottle in the trash. A voiceover notes that making a new one takes as much energy as running a ball machine for an hour-plus. Suddenly he’s pelted with balls as he runs and ducks for cover.

I take no stance on recycling. The above example just shows how visually connecting the dots can make a stronger point, and an emotional one. And it is the emotions that persuade.